TRI Talks 2024 Series – Presentation 2 of 4: Wednesday 6th November, 1pm ET

AN UPDATE ON MEASURING HAIR MOTION

In the second of four talks this season Dr Trefor Evans (Institute Fellow, TRI Princeton) will present a talk titled ‘An Update on Measuring Hair Motion’. TRI Talks take place to simulate scientific discourse and debate in the cosmetics and personal care category and are free to join.  690 scientists from around the world registered to attend last year’s talks. Uniquely for a technical webinar, TRI Talks allow all participants to openly share their views and to ask questions, on microphone and camera, if they so wish.

Register here for the whole 2024 series, to have access to the live events and to playback anything you miss.  Let the discussions begin again!

Some more information about Trefor’s talk:

The Hair Movement Consortium Project took place in 2020-2021. This project investigated how instrumental measurements of hair movement might relate to consumer preferences for different types of movement. It attempted to answer the questions: “what is good movement?”, and “what is natural movement?” In this presentation Dr Trefor Evans will share some the findings from his research work. It is fair to say that there is much more to hair movement than that which first meets the eye.

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