The build-up of static electricity, which can lead to frizzy or flyaway hair, can be an issue in air-conditioned buildings during the low-humidity winter months and is often problematic during heat styling.  If you want to show how your product or hair styling device reduces flyaway or hair frizz, it might be interesting to measure hair static levels.

Conditioning products can be very effective at reducing static electricity build-up, as can the use of different types of combs.  In this test, hair tresses are brushed on a custom-built device. An appropriately placed sensor provides real time measurement of the static build-up and decay.